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Market Research
Grassroots & Grasstops
Coalition Building
Campaign Management
Government Affairs
Public Relations
Association Management
Our Market Research
Division serves as a national as well as a local
client base. CG maintains control over all
phases of the research process by conducting
activities in-house. Our division is directed
and staffed by professionals with outstanding
academic credentials and applied research
experience. We believe a thorough understanding
of the nature of our clients’ businesses and the
market environments in which they function is
essential to shaping the tone and content of
effective market communications. Scientific
market and public opinion research is the
foundation for effective planning and successful
achievements of short and long-term objectives.
Several of the invaluable resources our research
efforts have succeeded in include areas such as
market area profiles, focus groups, needs
assessments, product evaluations, consumer image
and attitude studies, governmental and public
interest research with political campaign and
issues studies, commercial development
studies/forecasts and development of long range
marketing strategies.
CG develops grasstop
and grassroot coalitions through its extensive
network of business, trade association, and
community leaders. CG’s network will help to
supply vital information relevant to our clients
and their goals, and will create opportunities
to match people with the proper influence with
the people who have the ability to make
decisions.
We have experience developing coalitions
consisting of the individual business owners or
the state leaders. We concurrently employ both
“top-down” and “bottom-up” methods of coalition
outreach and development. Coalitions are
maintained through consistent, regular follow-up
throughout the year.
GG started almost 30
years ago as a political consulting firm. Our
commitment to political clients has only
strengthened over the years. We have an
unmatched record of success in conducting issue
campaigns. Our success is the result of a
well-developed understanding of the political
process, sound analytical and organizational
talents and creative campaign strategies. We
have skillfully directed political activity at
all levels of government - local, county and
state, with campaigns that have incorporated the
following successful elements:
· Full-scale Campaign Management and
Advertising
· Scientific Political Polling
· Petition Drives - Local and Statewide
· Fundraising
· Policy Analysis
· Press Relations
· Grassroots Organization
Having performed as principal
consultant on political campaigns and lobbying
efforts CG is considered one of the foremost
authorities on public issues stemming from
developmental, regulatory, gaming, tourism,
health care, insurance, and finance activities
and highly successful on behalf of a multitude
of clients.
Through extensive time and effort the CG has
been able to perform excellently through our
legislative activity. We have had many victories
on our various issues by carefully monitoring
all issues and meeting with the appropriate
state officials to advocate or oppose the issues
pertaining to our clients. We monitor issues in
the House and Senate, the Executive Branch and
subsidiary agencies, pertinent court decisions,
and other appropriate entities. We then report
such activity to our clients in a timely manner.
Monitoring is done primarily through in person
monitoring of legislative committees and the
administration, and regular monitoring of
GONGWER legislative service and the media, as
appropriate. CG is committed to meeting with
appropriate state officials to advocate or
oppose relevant issues pertaining to our
clients.
CG has relationships at all
levels of government. Over the years we have
developed relationships among democrats and
republicans, alike. CG has both republican and
democratic consultants.
The same strategies used in our
governmental and marketing efforts also apply to
our commitment to the public relations needs of
our client. The CG is very proficient in
providing able, discreet and effective
representation through our staff of
communication professionals. We have established
close relations with and have years of
experience in dealing with the media. This
experience allows us to know how to frame each
individual situation to reach the desired
result. The unique blend of CG’s services
provided through our experienced public
relations team is as follows:
· Media Relations
· Image Campaigns
· Website Development and Maintenance
· Image Building and Revamping
· Advertising Campaign Development
· Complete Publication Services
Stemming from the success in
other areas of our firm, we have earned the
respect of a variety of trade groups and manage
them on a full-scale basis. This is a natural
extension of our firms services and fully
utilizes the skills of our experienced staff. We
have years of experience in managing numerous
state and national associations while performing
marketing efforts to fulfill the needs of our
associations. Our agency is big enough to
provide superior quality, yet small enough for
quick, personal attention. Because of our
ability to remain diverse the CG is able to
provide superior quality to all aspects of our
team which makes working with our clients seem
effortless as we deliver impressive results. The
Craig Group is committed to providing the best
possible services to reach the goals set by our
clients.
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